Sleep Inn, franchised by Choice Hotels International, Inc. (NYSE: CHH), announced today a new relationship with Relax Melodies, one of the most highly-rated sleep and relaxation apps on the market, to help deliver a better night’s rest to guests. Sleep Inn is now offering complimentary, ad-free access to the premium version of the Relax Melodies app to all guests for the duration of their stay. Access has also been extended to all Choice Hotels corporate employees as a convenient stress management and wellness tool.
Relax Melodies by Ipnos helps its over 3 million monthly active users achieve better rest by combining gentle sounds, sleep meditations and bedtime stories specifically designed for a better night’s sleep – which has become even more important as consumers navigate a changing travel environment. As part of the collaboration, Relax Melodies has also developed an exclusive content series for Sleep Inn, which will include three Sleep Inn-branded sound mixes, a meditation and a bedtime story. Guests can access this content, or even create their own personalized sound mixes, for a more peaceful and soothing sleeping environment at any of the more than 400 Sleep Inn hotels in the U.S. and Canada. The new Relax Melodies offering complements Sleep Inn’s continued commitment to facilitating better rest through catering to each of the five senses, including by leveraging soothing colors, nature-inspired design elements and modern furnishings.
“Getting a good night’s rest is so important to overall well-being and, naturally, guests consider it one of the most important factors in selecting a hotel,” said Megan Brumagim, vice president, brand management, design and compliance, Choice Hotels. “Sleep Inn is committed to ensuring guests enjoy a restful experience, which has become even more important today as they seek tranquil environments and peace of mind when returning to travel. We’re thrilled to collaborate with Relax Melodies to bring guests a personalized sleep experience that helps them ‘Dream Better Here’.”
Studies show that the benefits of a good night’s sleep include increased productivity, improved immune function and more positive social interactions. Research also shows that autonomous sensory meridian response (ASMR) sounds and binaural beats, which are included in Relax Melodies’ library of carefully crafted sounds, play a role in lowering anxiety and inducing deep sleep. Relax Melodies, which has over 50 million downloads worldwide, has been hailed as the most positively reviewed app on Apple’s App Store by Business Insider and was one of the top five most-used mental wellness apps in the U.S. from March through May 2020, according to Apptopia.
“Our collaboration with Choice Hotels fits our mission to bring better sleep to as many people as possible, especially at a time of increased stress,” said Simon Alex Bérubé, CEO and co-founder, Relax Melodies. “This joint effort with Sleep Inn further solidifies Relax Melodies as a major player in the dynamic and growing sleep technology market and serves as a testament to our strong position in the world of wellness.”
Sleep Inn continues its expansion across the U.S., adding to its strong pipeline with more than 22 hotels slated to open this year, in top markets including Bronx, New York, and Great Falls, Montana, as well as in the states of Oregon, North Carolina and Washington.